2025
Brand Strategy, Visual Identity
ABOUT
Rodrigo Rangel is a filmmaker and director creating independent films centered on climbing, adventure, and extreme landscapes.
Rodrigo Rangel’s identity was built around the physical language of the environments that appear most often in his work. Since much of his filmmaking happens around climbing, mountains and outdoor culture, stone became more than a recurring image. Its texture, irregularity and weight were brought directly into the visual system, giving the brand a material presence that already feels connected to the places Rodrigo usually documents.
The graphic elements were designed to interact directly with Rodrigo’s imagery. The logo, typography and layouts respond to outdoor photography, creating compositions where the identity feels embedded in the scene. The display typeface adds movement and irregularity through its shifting uppercase and lowercase forms. The brand works as a frame, but its main role is to create a strong visual relationship between Rodrigo’s work and the environments he films.
Contact:
Mayda.osis@gmail.com
+55 35 99271 2003